FASHION

Working under the CMO at Ann Taylor, I was the first VP creative director for both Ann Taylor and Ann Taylor Loft brands. I combined the two art departments and led the team of art directors, designers, copy editors, photo editors, and stylists to create all advertising campaigns, catalogs, packaging, email content, and website visuals for the two labels. At Cole Haan, I was the director of visual communications, responsible for all aspects of marketing and branding elements for the Nike-owned brand. We created all visuals for advertising campaigns and catalogs, developed the new brand using its new script logo, including packaging, website, product labels, and a graphic design guidelines manual for licensing partners. At Shahid & Company, under Sam Shahid, I worked on different advertising campaigns for clients such as Abercrombie & Fitch, Versace, D&G, TSE Cashmere, Perry Ellis, Bottega Veneta, and Paul Morelli.