PACKAGING

At Cole Haan, I completely redesigned all corporate elements with the brand’s new script logo, including large and small bags, coat and shoe boxes, garment labels, store prices, and the creation of a graphic design manual that included the brand’s new toolbox: from the bottom of the shoe logo sizes and positions, to logo placement guidelines when used with wholesale partners. Shown here is also the holiday packaging my team created. At Ann Taylor, I developed the holiday packaging for the two brands: Ann Taylor and Ann Taylor Loft. While at Shahid and Company, I designed the packaging for Adam Lippes’ first fashion brand, A+. For David Kirsch Wellness Co. I created the logo and packaging.